Embracing Pink for Breast Cancer Awareness Month | The Color of Empowerment, Healing, and Tranquility

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Embracing Pink for Breast Cancer Awareness Month: The Color of Empowerment, Healing, and Tranquility

Designer Jennifer Koff

Embracing Pink for Breast Cancer Awareness Month: The Color of Empowerment, Healing, and Tranquility

Pink: The Color of Empowerment, Healing, and Tranquility.

Pink: The Color of Empowerment, Healing, and Tranquility.

Pink: The Color of Empowerment, Healing, and Tranquility. Softness and Strength. 

 

Recognized globally as Breast Cancer Awareness Month, October provides a unique opportunity to embrace the color pink in more ways than one. This October, honor Breast Cancer Awareness Month by making pink your interior's primary color. Designer Jennifer Koff shares her tips on making the most out of pink for your space.

 
The Pink-Dominated Color Story

The Pink-Dominated Color Story

A pink-dominated color story involves styling with multiple shades of pink instead of isolating just one and making it your pop of color amid a backdrop of neutrals, bold colors, or patterns. Transition from light to dark shades while staying within the same color family, and make your pop of color a complementary hue you'd least expect. Consider the living room below, which features our Destin Joya Pink Modular Collection styled with pinkish accents.

 
Key Furniture and Decor Elements

Key Furniture and Decor Elements

Adding Pops of Complementary Colors

Incorporating pink into your home this October does more than just make a fashion statement; it's a powerful way to acknowledge Breast Cancer Awareness Month. Embrace the softness and strength of pink this October, and create a home that is as empowering and tranquil as the color itself.
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A tribute, a mission, and a movement to end breast cancer.

The Pink Pumpkins Story

Every story has a hero. The Pink Pumpkins got their start with Doreen Koenig, mother of CEO Andrew Koenig and our “CITY mom.” She was always known for her philanthropy, and one of her biggest causes was ending breast cancer, long before she was diagnosed in 2015.

 

As Doreen reached the end of her brave battle, she had the idea to give out thousands of Pink Pumpkins buckets for Halloween, filling our community with the color of hope for breast cancer awareness. 

 

This year, we’re inviting everyone to be a superhero by visiting a CITY Furniture showroom. Together, we can finally put an end to breast cancer.

Make a Donation

Make a Donation

In honor of Doreen and so many others, our goal is to fundraise $265,000 for the American Cancer Society. Join us in raising funds for breast cancer research. 
Take a Bucket

Take a Bucket

You can spread hope while trick or treating. Pick up your Pink Pumpkins bucket at your local showroom and fill the community with the color of hope during Halloween.
Get $10. Give $10.

Get and Give

Get $10. Give $10.

Get a $10 gift card when you visit a showroom for a mattress comfort test rest, and we’ll donate $10 to the American Cancer Society through CITY’s 5% Giving Pledge.
Your CITY Needs You

Your CITY Needs You

Team CITY Cares is putting an end to breast cancer one step at a time. Join us in Fort Lauderdale, Orlando, Tampa, and Naples for the Making Strides Against Breast Cancer walk.
  • Saturday, October 19 | Broward
  • Saturday, October 26 | Orlando
  • Saturday, October 26 | Tampa
  • Saturday, October 26 | Naples
 
Turn the CITY Pink

Turn the CITY Pink

We're turning our showrooms pink to honor survivors and remember those lost. Share your pink decor, outfit, or even dessert, using #pinkpumpkins on social.
Get Screened

Get Screened

We’re teaming up with our corporate partners to join the American Cancer Society’s Get Screened Challenge, providing a customized plan to improve screening rates and save lives.