CITY Furniture | Breast Cancer Awareness
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A tribute, a mission, and a movement to end breast cancer.
The Pink Pumpkins Story

The Pink Pumpkins Story

The Pink Pumpkins got their start with Doreen Koenig, mom of CEO Andrew Koenig, who everyone thought of as the CITY mom. She was always known for her philanthropy, and one of her biggest causes was ending breast cancer, long before she was diagnosed in 2015.

As Doreen reached the end of her brave battle, she had the idea to give out thousands of pink pumpkin buckets in our stores and around our community. It was her special and cute wish to fill the community with the color of hope for breast cancer awareness.

Her idea is that moms and families everywhere in South Florida would be using these pink pumpkin buckets on Halloween, and that this would spread some awareness to the cause—ending breast cancer.
Make a Donation

Make a Donation

We’re raising $750,000 to provide life-saving access to breast cancer screenings and transportation to treatment. Join us with a donation to the American Cancer Society.
Walk With Us

Walk With Us

Every step brings us closer to a cure. Join team CITY Cares at the Broward Making Strides Against Breast Cancer walk in Fort Lauderdale on October 22 or in Orlando on October 29.
Get $25. Give $25.

Get and Give

Get $25. Give $25.

Get a $25 gift card when you visit a showroom for a mattress comfort test rest, and we’ll donate $25 to the American Cancer Society through CITY’s 5% Giving Pledge.
Take a Bucket

Take a Bucket

We want to see Pink Pumpkins everywhere this October! Stop by any showroom and grab a complimentary bucket for your trick-or-treating or Halloween décor.
Look for our Truck

Look for our Truck

Our Pink Pumpkins truck is hitting the road all month long, signed with the names of loved ones affected by breast cancer. You can also sign it and take a photo at the Making Strides walk.
TURN THE CITY PINK

TURN THE CITY PINK

We're turning our showrooms pink to honor survivors and remember those lost. Share your pink decor, outfit, or even dessert, using #pinkpumpkins on social.
Get Screened

Get Screened

We’re teaming up with our corporate partners to join the American Cancer Society’s Get Screened Challenge, providing a customized plan to improve screening rates and save lives.

A Special Thank You to our Pink Pumpkins partners

Pink Pumpkins

Pink Pumpkins was founded to raise money and awareness for breast cancer research, as well as  to honor and remember our very own Doreen Koenig. She supported the cause, and was later diagnosed with breast cancer and subsequently lost her life fighting it, so it hits us very close to home. The name Pink Pumpkins comes from her idea to give out pink pumpkin baskets as a way to celebrate the spooky season of Halloween, as well as make people aware of the disease. Today, it is the name for our pledge to do all that we can to find a cure.

 

Part of what we do is raise money for the American Cancer Society throughout the month of October, which is Breast Cancer Awareness month. The month long campaign is design to spread awareness so that we can all stay protected and remember the seriousness of the disease. Although we give extra attention to this cause in October, you can make a donation at any time, all year long. The American Cancer Society is on a mission to free the world of cancer, so they fund and perform research, share valuable information, and keep us all informed about methods of prevention. For more than one hundred years, they have been fighting to save lives, so we partner with them to lend a helping hand. We are also one of the sponsors the for the Making Stride walk. The purpose of this event, similar to October’s awareness month is to raise funds, keep everyone safe, and help ensure we stay vigilant in our prevention efforts.

 

Pink Pumpkins is one of our initiatives under our 5% Giving Pledge. The Giving Pledge is our commitment to give back 5% of our annual profits. Because breast cancer has a huge impact in our community and was a huge priority to our CITY mom, Doreen, we decided to make it part of our focus.